NBC26 Green Bay came out to the sugarbush in February 2026 as the season got going. The short version of what we told them: the season runs from mid to late February for six to eight weeks, but the sap only really moves on about fifteen of those days, when nights are in the 20s and days climb into the 40s. You do not get to schedule it.
"We don't get to plan. 'Oh, we're going to do maple syrup on Saturday or on Friday.'"
"We do want to process that fairly quickly. The quicker you process it, the higher-quality product you're making."
This year's syrup was bottled and on shelves by mid March.
Watch the full story, "Maple syrup season underway in Wisconsin," at NBC26 (February 23, 2026). Stills courtesy of NBC26.